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Hershey's Needs Better Consultants

Posted by admin on Wednesday, January 30, 2008

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This morning is full of jokes!

It seems there was a failure at some strategic level at Hershey's Product Development when they blindly and willingly approved, manufactured, and released the above product in the above packaging. I mean, maybe it's because I was born and raised in Miami, but really, was there not a single individual on that team (or in that organization, for that matter) with the kind of foresight that could've said "ummm... you know, maybe we should re-think this white crystalline powder in a baggie thing."

Sourced via Notes From A Different Kitchen and the AP.

From an AP article:

"The Hershey Co. is halting production of Ice Breakers Pacs in response to criticism that the mints look too much like illegal street drugs, the company's president and chief executive officer said Thursday.

Ice Breakers Pacs, which first hit store shelves in November, are nickel-sized dissolvable pouches with a powdered sweetener inside. The pouches come in blue or orange and bear the Ice Breakers logo.

Members of Philadelphia's police narcotics squad said the mints closely resemble tiny heat-sealed bags used to sell powdered street drugs. They charged that the consequences could be serious if, for example, a child familiar with the mints found a package of cocaine."

Wow. Nice one, Hershey's.

Axe everyone in Product Development, you got duked.


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